Greatest sporting tournament of the world is here. Switch on the television sets, same news - Olympics. Set of 8 - 9 people sitting comfortably in the studios and discussing - who will win and who will not win. Open the newspapers - Olympics this and Olympics that.
What difference does it make to a common man who has to go daily to the kirana shop and buy bread and milk and then get busy himself in his daily chores. The cost of the milk and the bread he buys will not change. So what is the big deal in Olympics for a common man. Athletes who compete and along with them politically connected officials visit the foreign destination at tax payers cost. Some friends and family will also visit the venue. How a particular athlete will perform becomes the topic of talk for the newsmakers and easy way to fill their telecast hours earning them easy money with ready made news material.
What difference does it make to a common man who has to go daily to the kirana shop and buy bread and milk and then get busy himself in his daily chores. The cost of the milk and the bread he buys will not change. So what is the big deal in Olympics for a common man. Athletes who compete and along with them politically connected officials visit the foreign destination at tax payers cost. Some friends and family will also visit the venue. How a particular athlete will perform becomes the topic of talk for the newsmakers and easy way to fill their telecast hours earning them easy money with ready made news material.
Editors, news writers who publish articles in the Papers also earn money by analyzing the strengths and weaknesses of the athletes. What good does it do to discuss how many meters someone will throw the discus or javelin? Will it actually affect the athlete's performance and help them in winning the medal? No it is all useless discussion. Common man who is struggling with recession, corruption, inflation and bad job market does not really care about these news articles and shows. However when one of these athlete's does win a medal and come back the common man will be truly happy as the win is for our country and increases our pride.
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