Supermarkets versus
kiraana shops
Business houses have taken
our the supermarkets route to sell consumer goods and groceries
taking on the small kiraana shops head-on. We have supermarkets
selling everything – grocery items, vegetables/fruits, consumer
electronics, clothes, etc. This trend has come from more developed
countries where retail is big business and only supermarkets now
exist with kiraana shops/ neighborhood shops vanishing completely.
The discounts that the supermarkets offer cannot be given by the
small shop owner as the supermarkets get special discounted rates
from the product manufacturers and also have the advantage of larger
scale. The can sell at lower rate and lower margin still earning
profits.
For buying groceries the
young Indians now go to a Reliance Mart, Spencers, More, Vishal Mart,
Heritage fresh, Easy day etc. These stores come out with weekly
offers giving discounts on many items and spend quite a bit on
marketing as well. Consumers also find it more convenient as they
step into a store, take a cart, checkout items from many manufactures
and compare price, quality and other factors making a choice as per
their requirements. There are big superstores like Hypercity,
Reliance Megamart, More superstore, etc. In such stores even auto
accessories, furniture etc are also available.
Kiraana shops are meant to
work on a large scale. One has to wait till the shopkeeper or his
assistance is catering to the other customer who has come before you,
taking the list of items from them and adding the prices on a sheet
of paper or a calculator. If the number of people who come to shop
are large the wait time increases. Another inconvenient thing is that
the customer does not get to choose and many a times kiraana
shopkeeper is the one giving item from a particular manufacturer if
that is only item available.
The era of supermarkets
has arrived bringing in many benefits – convenient, choice amongst
manufactures, price comparison, discounts, offers. One more benefit
could be if you want you can walk for many hours in a superstore
giving you good exercise help you shedding some weight.